WhEN THE WORLD CLAMPED DOWN ON REPRODUCTIVE RIGHTS. ANNOVERA KNEW THEY HAD TO TAKE A STAND.
With the dissolution of Roe v. Wade, women’s health was once again under attack. Unapologetic birth control brand Annovera decided to fight back and show that control over birth control matters by getting… hysterical.
We partnered with the boldly comedic Whitney Cummings and TheSkimm to fight furor with laughter in a comedy set about birth control.
A COMEDY MOMENT TO REMEMBER
Working with TheSkimm as our production and publishing partner, we were able to not only save on costs, but also lend credibility and name recognition to our content.
And a few lucky Skimmers were able to watch the comedy show live.
I’ll never forget making live updates to the script while Whitney was in her bra in the green room. A true exercise in agility.
Client
Therapeutics MD, Annovera
Partners
TheSkimm
Year
2022
Role
Creative direction, scripting
Awards
PRWeek & MM&M Brand Entertainment Awards - Best Film on a Budget, Honorable Mention Celebrity
