taking our shot
at a covid-free world
New Business Pitch for the CDC
Role: Campaign ideation and copywriting
Year: 2020
So we finally have COVID-19 vaccines—now what? Now, we have to actually convince people to get the shot.
In a pitch for the CDC, we centered our campaign around something everyone wants: a return to normal.
shot by shot, we can get
back to normal
A BIG IDEA
We’re all desperate to return to the stands. So why not use stadiums to show people how we can one day return for good?
We’ll take over arenas around the country—from the Superdome to Global Life Field to Staples Center to Dean Smith Center to little league baseball diamonds—and safely give fans the COVID-19 vaccine. After each shot, we’ll light up a seat in the stadium, showing that their small action is helping us get 1 seat closer to normal.
After their shot, fans will be able to take their own free throw/slapshot/swing of the bat, while real players cheer and offer thanks from the jumbotron. Coupled with autographed jerseys and famous concessions, we can give our vaccinated population fun and memorable opportunities.
