CREATING A
PERFORMANCE BRAND
Client: Sanofi US
Role: Campaign ideation and copywriting
Year: 2020
Results
New business win & full social rebrand
Shortly after, won the Sanofi Genzyme business as well
Pharmaceutical social media is boring. Conservative and dry, it doesn’t stand out.
Sanofi US came to us wanting more from their social media presence. They wanted to be like Nike. We decided to do just that.
We pitched an idea: to turn Sanofi US into a performance brand—one that works relentlessly. Because when Sanofi performs, they don’t win championships, they change lives.
We didn’t just win the business, we won an all-time compliment: “You were like the cool parents that want to take you out to pizza and ice cream, and the other agencies were the parents that want you to eat your vegetables.”
