CONVINCING anti-vaxxers to vaccinate

Role: Concept creation and website copywriting

Year: 2019

Results

Winner MMM #ConvinceMeToVax Best Website Idea

Our society has a vaccination problem. Or rather, an anti-vaccination problem. The spread of misinformation is giving way to the spread of nearly eradicated diseases, and reintroducing health problems that we, frankly, shouldn’t have to worry about anymore.  In the face of this growing issue, Medical, Marketing and Media issued a call for the best ideas to convince people to vax.

We knew we couldn’t shame these anti-vaxxers or try to convince them with facts—these are stubborn people. So instead, we tried to prepare them for the inevitable result of their poor decisions.

Introducing Anti-Boxx, the awareness campaign designed to convince on-the-fence moms to vaccinate their children. Fully stocked with all the products you’ll need to prepare for what could have been prevented.

Live now at www.antiboxx.com