The power of eczema community advice

Client: Sanofi Genzyme & Regeneron

Role: Copywriting & scriptwriting

Year: 2020

Results

6.2M+ social media impressions

550K social media engagements

55K link clicks

People with atopic dermatitis, or eczema, often feel isolated. Burdened. Embarrassed. Alone. Especially in a year when we’re all feeling the struggles of separation. In partnership with the National Eczema Association, Understand AD seeks to bring people together and help them feel hopeful and supported.

We gathered a group of eczema experts—an adult, a young adult, a caregiver and a dermatologist—to give real advice through their real experiences.

Through 12 short & thumb-stopping social-first videos (remotely filmed), we reached the community and showed them they’re not alone.