understanding eczema

Client: Sanofi Genzyme & Regeneron

Role: Video concepting and copywriting

Year: 2019

Results

288M+ media impressions

9.1K+ visits to UnderstandAD.com

544.5K+ video views and 15.6K+ link clicks 

Adolescence is tough enough. But it’s a real nightmare for those living with atopic dermatitis (AD), a severe form of eczema. It’s painful, unsightly and can become all-consuming. Both the teens and their parents often feel they are alone. And because these relationships are already strained during the teen years, they really need help connecting as they work to develop a plan for addressing AD moving forward. We asked ourselves, what if we could assemble a dream team for the AD teen (and parents) and have them do a ‘housecall’ with a real teen and family?

It started with finding the perfect AD family in need and then recruiting our team: a rockstar dermatologist, a family psychologist specializing in the emotional impact of health challenges and a fellow patient, close enough in age to remember those tough teen times, but old enough to provide hope for what lies ahead. 

We prepped the SQUAD on their assignment and then documented their 2 day visit with our family. In a series of conversations and exercises, they bonded, shared and brought both information and inspiration to not only the Dixons but many other families too.