a multi-million dollar win

Our Ask: Pitch a leading pharma company to help them enter the severe mental health conversation.

Our Strategy: Mass media negatively and one-dimensionally shapes perceptions of people with severe mental illness. But we can’t change perception without impacting representation.

Our Idea: Influence representation of SMIs at the ground floor by influencing Hollywood by assessing representations to date and then instituting on-set consultants.

Note: This work was a new business win, no content has been executed or published to date.