Nespresso

Challenge: Everyone wants to capture Gen Z attention—including Nespresso. And Gen Z, the generation that will bear the brunt of its impact, cares a lot about climate change.

Insight: Seldom-discussed but increasingly threatening is food extinction. And with it, we could lose our favorite morning brew.

Idea: Nespresso will raise awareness of climate change and food extinction with a LTO line of specialty coffees with endangered flavors. From avocado lattes to banana cappuccinos to chile-infused cold brews.